
Dr. Ayşe Fulya Erman, MD, PhD
Oncology Consultant
Your personal coach throughout the journey.
By your side from the day you receive your diagnosis.
Request an Initial ConsultationA diagnosis, an illness can suddenly split life into dozens of questions:
- Which specialist should I see?
- Should I get a second opinion?
- What questions should I ask my doctor?
- How will I organize my treatment process and daily life?
- How should I eat?
- What will I do if my hair falls out?
- How can I support my family during this process?
- How can I access the psychological and social support I need?
You do not have to search for the answers to all these questions alone.
As an Oncology Consultant, my aim is to help you reach the professionals and reliable resources you need — from diagnosis through treatment and follow-up — and to be your single point of contact throughout the entire journey.
Who Am I?

I am Dr. Ayşe Fulya Erman.
I graduated from Istanbul University, Istanbul Faculty of Medicine. After completing my specialization in Radiation Oncology, I worked as a Radiation Oncology Specialist at Istanbul Okmeydanı Hospital and the Turkish Cancer Foundation Oncology Center.
Following that, I pursued my career in the pharmaceutical industry, undertaking medical affairs, clinical research, and various leadership roles in healthcare for nearly 20 years.
Within GSK, Roche, and Novartis, I provided medical leadership across diverse geographies ranging from Turkey to the Middle East, Africa, and India, extending from emerging markets to global organizations.
I worked in various therapeutic areas, primarily oncology and hematology, and gained experience in clinical research, Medical Affairs, pharmacovigilance, regulatory affairs, market access, and product development.
In my final global role, based in Geneva, I served as the Global Medical Head of Strategy within the NET Franchise of Advanced Accelerator Applications, a Novartis company.
In addition to my medical education, I earned a PhD in Biochemistry from Istanbul University, Istanbul Faculty of Medicine.
Today, I bring all this scientific accumulation, healthcare system experience, and the professional network I have built over the years together for a different purpose:
To be by the side of individuals going through a challenging health journey.

Dr. Ayşe Fulya Erman, MD, PhD
Career Highlights
20+ years of pharmaceutical industry experience
Global Medical Head of Strategy
Advanced Accelerator Applications – A Novartis Company
Country Medical Director
GlaxoSmithKline Turkey
Regional Medical Director
GSK – Emerging Markets
Head of Medical
Roche Turkey
Regional Oncology Medical Director
GSK – Middle East / North Africa / India
Oncology Medical Director
Novartis Turkey
Radiation Oncology Specialist
Turkish Cancer Foundation Oncology Center & Istanbul Okmeydanı Hospital
Why Oncology Consultant?

For years, I worked on different sides of oncology, science, and the pharmaceutical industry. This journey was not only comprised of professional experiences; I also witnessed similar health processes of my own loved ones, stood by their side, and helped them access the support they needed and manage the process.
Thus, both as a physician and scientist, and through the eyes of a loved one, I saw very clearly: What a person diagnosed with cancer needs is not just accessing the right treatment.
Life suddenly splits into dozens of questions: Which specialist should I go to? Should I get a second opinion? What should I ask my doctor? How will I eat? What will I do if my hair falls out? How will I manage this process with my family? When will I feel like myself again?
Today, as an Oncology Consultant, I aim to bring together my professional accumulation, personal experiences, and the professional network I have built over the years to be a single point of contact for the individual on this journey.
My role starts right here:
Being a single point of contact who is by your side throughout the entire journey, evaluating your needs together, and helping you reach the right professionals.
How I Support
Every person's needs and journey are different. Therefore, the process is shaped specifically for the individual rather than offering a standard package.
- 1Diagnosis
- 2The Right Expert
- 3Treatment Process
- 4Nutrition
- 5Psychological Support
- 6Personal Care
- 7Family
Access to the right expert and healthcare service
I help determine options and organize the process so you can reach the physicians, hospitals, clinics, and other healthcare professionals suitable for your needs.
Second opinion process
When a second expert opinion is needed, I evaluate how the process can proceed and support you with the necessary organization and preparation.
Preparation for doctor appointments
We organize your questions together before the meeting, helping you prepare to get the most out of the medical consultation.
Organization of the treatment process
I am by your side in coordinating appointments, consultations with different specialists, follow-ups, and required supports with one another.
Nutrition and lifestyle support
When needed, I help you access nutritionists experienced in oncology and other relevant professionals.
Psychological and psychosocial support
This process can affect not only the body but the entire life of the individual and their family. When necessary, I guide you to appropriate psychological and psychosocial support resources.
Hair, wig, skin, and personal care
The effects of treatment on appearance can directly impact how a person feels. I support you in reaching trusted professionals and services needed for hair loss, wigs, hair and skin care.
Support for patient relatives
This journey is often not only the patient's journey, but also their family's. I help patient relatives understand the process, manage communication, and access the support they need.
Follow-up process
With the progress or completion of the treatment process, our focus gradually shifts to daily life, social life, and the individual feeling well again. Because the journey is not just about treatment.
A Single Point of Contact
I support you throughout the process with your doctor.
I support you in your treatment decisions, together with your physician.
Your physicians manage your treatment. I am by your side to help you manage the life surrounding the treatment more easily.
I help you understand the health system, ask the right questions, evaluate your options, and reach the professional supports you need.
When necessary, doctors, dietitians, psychologists, physiotherapists, or professionals from different fields step in.
But one thing remains unchanged for you:
A single point of contact.
My Approach
Scientific
Based on my medicine, oncology, and biochemistry background, as well as the long-standing medical and clinical research experience I gained in the pharmaceutical industry.
Tailored
Just as every diagnosis is not the same, every person's needs are not the same. We shape the journey together according to the individual's needs, priorities, and living conditions.
Independent
My aim is not to highlight a specific doctor, hospital, or service, but to help the individual understand their needs and reach appropriate options.
Holistic
I do not view the health journey solely as a hospital and treatment. Nutrition, psychological well-being, family, daily life, appearance, and the individual feeling like themselves again are also parts of this journey.
Confidential
Operating on the basis of privacy and ethical principles, fully aware that the health process is extremely personal.
Contact & Initial Consultation

In our first meeting, I listen to you and the process you are going through.
We determine together which areas you need support in and create a personal roadmap for you.
Some individuals may only need support during a specialist or second opinion process. Others may desire a longer-term companion from diagnosis through the treatment process and beyond.
We determine the scope of the service together according to your needs.
From the day you receive your diagnosis, by your side — including the follow-up period.
One person by your side.
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